Welcome toElizabeth Xu's world.

For anyone building something
that didn't exist before.

— E.X.
Elizabeth Xu
NEW YORKSEPT 2026

Elizabeth Xu, product builder in New York

Hello, and welcome in.

Thank you for opening the book. I'm Elizabeth Xu, and I build products, experiences and things that didn't exist before.

By day I'm a Senior Analyst at Accenture's Salesforce Business Group in New York. The rest of the time I paint, surf, read and make small things on the internet.

If something here stays with you, write to me at elizabethxu2@gmail.com, find me on LinkedIn, or read my CV.

P.S. Taste is the bottleneck AI can't solve.

Elizabeth

Made by hand.
Now readingKlara and the SunKazuo Ishiguro ★
HOME BASENew York
Systems brain, painter's eye.
  • Product strategy.Deciding what to build, and what to leave out.
  • Design.The details people feel before they notice them.
  • AI.A collaborator in the build, never a stand-in for judgment.
  • Sustainability.Making the responsible choice the beautiful one.
  • Transparency.Showing people where things come from, and trusting them with it.
  • Culture.Informed by my experiences and the languages I speak.
No. 02 · CV

CV

New York elizabethxu2@gmail.com linkedin.com/in/elizabethxu1 ↗

Experience

  1. 2026 — Present

    Founder Worn With Care

    New York

    Know what you wear. A digital passport for fashion, built ahead of EU regulation. See the project →

  2. 2023 — Present

    Senior Analyst, Salesforce Business Group Accenture

    Full-time · New York

    Product and go-to-market for Salesforce implementations across Fortune 500 clients. Defined PRDs and user flows, managing a 400+ story backlog. Led 30 executive demos and owned accessibility for a 50,000-user Education Cloud platform.

  3. 2026

    Founding Connector Goodword

    Founding community member of an AI-powered networking platform, curating early collaborators and introductions.

  4. 2023

    Strategy Operations & Analytics Senscient

    Turned user and market insights into product strategy and new growth opportunities. Built financial and operational models, dashboards and KPIs that guided roadmap decisions.

  5. 2022 — 2023

    Management Consultant Penn State Small Business Development Center

    Advised six founders in fashion, health, wellness and fintech from discovery through launch. 98% client satisfaction.

  6. 2021

    Marketing Associate DY Consultants

    Internship · New York

    Developed product positioning and ran email and social campaigns, generating 4.7K+ impressions at 7% engagement.

Education

  1. 2023

    B.S., Business Analytics and Information Systems Penn State University

    Dean's List · Concentrations in Corporate Innovation & Entrepreneurship, and Sustainability & Ethical Business Practices

    Business Insights Director at The Daily Collegian · External Relations Coordinator, Penn State Economics Association · Smeal Ethical Leadership Challenge, Top 15 · Real Estate Boot Camp · Her Campus Media

Certifications

  • Salesforce Certified AI Associate
  • Salesforce Certified Platform Foundations

Toolkit

  • Product strategy
  • PRDs & user stories
  • Executive demos
  • Salesforce
  • Figma
  • React
  • TypeScript
  • Claude API
  • ElevenLabs
  • Cursor
  • Vercel
No. 03 · Work

What I've built

15 × 9 · 9 entries · no cheating Solved
solved in pen, obviously

Across

    Down

      The projects4 projects · tap a row to read more
      Project 01 of 04
      1Across · 8
      WORNWITH

      ___.care: a jacket that can tell you where it's been

      Stack
      React, Vite, TypeScript, Tailwind, Vercel
      Also
      ElevenLabs voice, blockchain authentication, EN / FR / PT
      Status
      Live prototype

      Worn With Care

      A Digital Product Passport for a COS wool jacket. Scan the care tag and the garment tells its own story.

      Once you wear the outfits, the outfits shouldn't wear you.

      The product read

      The EU's ESPR regulation is bringing digital product passports to fashion. Compliance data will become table stakes for every brand. The experience built on top of that data is where brands will differ, so I prototyped that layer: a tag-scan flow, provenance and care, in three languages.

      The craft read

      Figma first, then a solo build. The voice layer runs on ElevenLabs so the jacket can speak, and the whole thing is designed to feel like a clothing label rather than a compliance form. Sixteen screens, deployed.

      Project 02 of 04
      3Down · 8
      CADENTIA

      Looking glass that catches your register shift

      Stack
      React, Claude API
      Surfaces
      Register Shift, Patterns, Journal, Voice Reflection
      Status
      Private build, demo on request

      Cadentia

      A communication mirror. See the shift before you feel it.

      Cadentia doesn't tell you who to become. It helps you notice who you're already becoming.

      The product read

      Most AI writing tools rewrite you. Cadentia reflects you instead: it shows how your language changes from person to person, then tracks those patterns over time in a journal and a constellation of saved reflections. The model interprets; it never takes over your voice.

      The craft read

      Art-directed like an heirloom powder compact, not a chat window. A breathing compact opens with a clasp release, an engraving circles inside the glass, and every icon is drawn by hand in SVG. Restraint was the spec.

      Project 03 of 04
      2Down · 8
      TUANYUAN

      团圆: reunion, under a full Mid-Autumn moon

      Stack
      Mobile web, astronomy-engine, LLM reflection layer
      Season
      Mid-Autumn 2026
      Status
      In progress

      Tuányuán 团圆

      A quiet ritual built around the moon you were born under.

      The moon is always whole. We only experience it in phases.

      The product read

      You enter your birth date, time and place. The app computes the Moon's phase and position with an astronomy library, deterministically, so the data is real. AI is only allowed to reflect on what you write back. Scoping the model tightly is the product decision.

      The craft read

      No horoscope dashboard, no chatbot, no streaks. Ink-black night, warm moonlight, lantern gold and osmanthus, with a red lantern that opens the experience. It borrows its pace from In the Mood for Love.

      Get early access ↗Launching soon
      Project 04 of 04
      9Across · 6
      MAPPED

      What I did to my career, then to my travels

      Stack
      React, Canvas API, Cursor, conversational agent
      Pair
      liz-mapped · What Stayed
      Status
      Both live

      Two maps of a life

      A lotus for who I am at work. A cherry blossom for where I've been.

      liz-mapped

      An interactive knowledge graph of my professional identity, drawn as a lotus on canvas. Built with React and the Canvas API, and deployed in a single day.

      What Stayed

      A conversational agent that asks about your travels and grows each memory into a blossom on a tree. You talk; the tree fills in.

      The day job

      4 Down · 4
      DEMO

      Accenture, Salesforce Business Group. Business analysis and product strategy on Salesforce implementations across utilities, health and the public sector.

      I write the user stories, work the backlog with developers, and run the executive demo. Across three industries I've driven implementations from first demo to close, for products used by more than 50,000 people.

      Internally, I'm the Demo Queen. I've never lost a room.

      Fortune 500Clients
      3+Years at Accenture
      50k+End users served
      3Industries
      No. 04 · Notes

      It starts with coffee and journaling.

      Most mornings, before anything else: a latte, yoga and meditation, my journal, whatever I'm reading, and the things that feel most like me.

      On the table
      My watercolor paints
      Magazines for vision boarding
      The NYT crossword
      Currently obsessed with
      Reading Klara and the Sun
      Building a fashion sustainability app
      Paddleboarding

      Take the pen to write or draw on the page. Click any typed line to edit it.

      Note to self26.09.2026
      • Taste is the bottleneck AI can't solve.
      • Once you wear the outfits, the outfits shouldn't wear you.
      • The moon is always whole. We only experience it in phases.
      • See the shift before you feel it.
      • Systems brain, painter's eye.
      • You claimed the ocean. You surf now.
      • Build the thing that didn't exist before.
      Elizabeth Xu · Reading list

      On my shelf

      Novels about interior lives, classics about obsession, and nonfiction about how systems connect. Grouped by theme and ordered from lightest to most demanding within each shelf.

      33 books · 8 shelves
      Difficulty weighs prose density, length and emotional weight.书架
      No. 05 · Travel log
      E. X. TRAVEL LOG

      Drag the key into the lock, or tap it.

      Fin.

      Thank you for visiting.

      If something here stayed with you, write to me at elizabethxu2@gmail.com.